John J. Ernst Lansdale Borough

Borough Manager Blog

Borough Manager John J. Ernst shares what's happening in Lansdale from the manager's perspective.

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Apr 18

Posting on Poles: Know the Risk

Posted on April 18, 2018 at 2:01 PM by John J. Ernst

sign on pole

Whether it’s growing your business, searching for a lost furry friend or marketing an upcoming event, posters and flyers achieve surprisingly positive results despite the influx of web and social media promotion. But finding the appropriate location to get maximum exposure and still stay within regulations can sometimes be a rough balance with limits on where, when and how to get your message across.

For starters, you always run risks when posting signs on any property that isn’t your own and this includes Borough Utility poles. While they may seem the likeliest of options for visibility, they also run the risk of unintended consequences such as falling off and creating litter in the street, becoming outdated with no one responsible for removal, oversaturation causing an eyesore causing people to ignore your message and potentially making it difficult for Borough or telephone crews fix those same poles that provide a vital service to you. Additionally, certain places have protocols for posting and not following those procedures can possibly lead to removal of signage or potential monetary fees.

As I mentioned earlier, I do believe that flyers and posters can be a very useful and informative tool but it’s important to use them correctly. Asking permission is always the best place to start. If you don’t know who or where to ask, I invite you to contact the Borough at 215-368-1691 or email feedback@lansdale.org and we can get you the appropriate department and/or contact person to reach out to.

Spaces with high traffic and people standing idle are also a great way to reach a large number of people. Get to know the local business owners by stopping in and seeing if they will allow you to display something for customers to read while they wait for a cup of coffee or for their lunch order. Community bulletin boards are also a great place to share your information for a broad audience so reaching out to the Lansdale Library or SEPTA can be another resource. And if you’re a business looking to market yourself, Discover Lansdale is another local source of support. Visit www.discoverlansdale.org to see how they can help you grow your business.

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